✨ Our story

We make T-shirts you can draw on with light.

Shine a torch, draw a picture, and watch it glow. A simple bit of magic that started in a kitchen and is now loved by families in 35+ countries.

2015Founded in the UK
35+Countries
15,000+Customer reviews
🐉As seen on Dragons' Den
How it started

From a kitchen table to 35 countries

Illuminated Apparel was started in 2015 by founder Robert Manley, working on his own from his mum's kitchen.

The idea was simple: a T-shirt that becomes a canvas for light. Kids (and plenty of grown-ups) can draw, write and play on it again and again, with no pens, no mess and no batteries in the shirt.

That first glow T-shirt is still what we're best known for. Today we design, print and pack a growing range of fun, high-quality and affordable glow gifts from our base in Oxfordshire, UK, and send them all over the world.

Founder Robert Manley at work in the Illuminated Apparel workshop
The magic

How a glow T-shirt works

Every T-shirt comes with its own glow torch. A phone torch works too.

  1. ShinePoint the glow torch at the glow panel on the T-shirt.
  2. DrawDraw, write or play a game. Your picture glows bright green.
  3. Watch it fadeIt slowly fades away, ready for the next masterpiece.
The Dragons from BBC Dragons' Den
The journey so far

A few proud moments

  1. 2015Robert starts Illuminated Apparel from his mum's kitchen.
  2. 2017We pitch our glow T-shirts on BBC Dragons' Den.
  3. On TVA light-up feature on The Gadget Show and a 5-star review on This Morning.
  4. BreakfastWith Virgin founder Richard Branson.
  5. TodayLoved by families and stocked by shops in 35+ countries.
What we love

A small team that takes fun seriously

🎉

Fun

Life is easier when you're having fun, and it's a huge part of how we work. As crazy as it sounds, we actually look forward to Mondays.

👪

Family

Friends and family helped build Illuminated Apparel from day one. We make products that families enjoy together.

🎨

Creativity

We don't take ourselves too seriously. We use our imaginations to make products that spark yours.

The Illuminated Apparel team on their stand at a trade show
The team at a trade show, showing retailers the glow in action

Ready to see it glow?

Our mission is simple: fun, innovative products that the whole family loves.

Run a shop? Stock us · Got a question? Contact us